Bridging Today’s Generation Gap

Originally publishedat National JournalIn 1964, Jack Weinberger, a leader of the Berkeley Free Speech Movement that kicked off a decade of student protests, famously proclaimed that his age cohort should “never trust anyone over 30.” A recent survey by communications research and consulting firm Frank N. Magid Associates suggests that a gap just as deep exists today between younger and older generations. While the gap may not be as visible as in the 1960s, it still has the potential to be every bit as... Read more
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The Millennials and Health: How They Behave Under Stress

Originally published at BeInkandescentOne of the distinctive traits of Millennials (born roughly 1982-2003) is a constant feeling of being pressured. Thanks to their parents setting high expectations for them, Millennials consider life a series of hoops to be jumped through.At each stage of their young lives, from kindergarten to college, the pressure to succeed has made them a risk averse, anxious generation, even as they remain optimistic about their ultimate success.As a result, almost half of Millennials (45%) report feeling... Read more
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Here Come the Plurals!

Originally publishedat NewGeography.comThis month America’s destiny as a pluralistic democracy took a new and unprecedented turn. First, early in May, USA Today asked Americans what name they thought would be appropriate for the country’s newest generation now moving into grade school classrooms with its unique behavior and perspectives. Plurals is the name suggested by communications research and consulting firm, Frank N. Magid Associates, with only the Apple product related notion of an iGeneration getting more votes.  Plurals will be different from... Read more
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As Millennials reject gender roles, but embrace marriage, they're changing society

Originally published in The Christian Science MonitorWhile the Millennial generation's beliefs reject conventional notions about the place of women in society, both sexes still place a high value on marriage and family. However challenging, these shifting gender roles will force changes in Millennials' home and work cultures.Arcadia, California -- Having embraced the dreams of their Boomer mothers and grandmothers for equal participation in all spheres of life, the aspirations of Millennial generation women are upsetting the traditional roles of both sexes, not only in... Read more
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Meet the Plurals, Real Digital Natives

Originally published in HypervocalGENERATIONSThe latest from the men who wrote the book (literally!) on the developing impact of the next generation and the ones to come …Even though both Generation Xers and Millennials are often portrayed as “digital natives” because of their access to the earliest versions of digital technology when they were growing up, the real digital natives are actually members of America’s youngest generation: PLURALS.So named by the communications research and consulting firm, Frank N. Magid Associates, because of... Read more
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A New Generation Debuts: Welcome the "Plurals"

Originally published in BeInkandescentIn the middle of the 1950s, a seemingly spontaneous revolt against the prevailing conformist values of the country erupted among its youngest generation. The actor, James Dean, and his aptly named movie, “Rebel without a Cause,” perfectly captured the nature of this youthful uprising.His untimely death, in a 1955 high-speed auto accident at the age of 24, made him an everlasting iconic symbol of youthful angst in his own and every other era since.That same year, the... Read more
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Safe at Home

Originally publishedat NewGeography.comEach emerging American generation of adolescents and young adults tends to have a distinctive relationship with its parents. For the Baby Boomers of the 1960s and 1970s, that relationship was often conflicted, even adversarial. For Generation X in the 1980s and 1990s it was frequently distant and disrespectful. By contrast, the interactions with their parents of most of today’s Millennial Generation (born 1982-2003) are close, loving, and friendly. That’s a very good thing because, to a far greater extent than... Read more
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Charlie Cook’s Game of Three Card Monte

In his most recent “Cook Report,” one of Washington’s most respected prognosticators, tries to pull off a sleight of hand worthy of a con man on a NY street corner trying to get his mark to play a game of  Three Card Monte.First, Cook shows his readers the target card by correctly pointing out how important the Millennial Generation’s vote will be to President Barack Obama this year.  In November 2008, voters between the ages of 18 and 26 comprised about 17% of the electorate... Read more
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Why Generation X Is Sparking a Renaissance of Entrepreneurship

Originally publishedin BeInkandescentMartha Beck, as with many of her Boomer Generation peers, finds the principles to guide her life though a deep exploration of her inner self.Boomers, like other “idealist” generations before them, believe life should be about a search for truth that their inner consciousness reveals.The generations that come along after this “idealist” type, such as Generation X, and the Lost generation of F. Scott Fitzgerald in the 1920s, react against the previous generation’s efforts to change society... Read more
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Why is Facebook becoming increasingly unfriendly?

Based on the continuing rise in the popularity of Facebook, which adds another 100 million users about every six months, and the overall increase in the percentage of those users who have unfriended someone,  more than a half a billion people experienced the sting of rejection on the site in 2011, compared to approximately 158 million in 2009. Some of this increase may simply be a reflection of the larger universe now involved in managing their friendships. The odds of wanting to hold onto all of your friends, after all,... Read more
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