Millennials: A Powerful, Suburban Living Generation

The latest survey data on the  living preferences of the Millennial generation (born 1982-2003) once again validates the picture of a cohort that, contrary to urban legend, actually prefers the suburbs, even as they prepare to shape the suburbs in their own image. We and others have previously made this data-based point on this website. The results of the survey challenges the often wishful thinking of academics and ideologues who yearn for a more urbanized, denser America. The Demand Institute commissioned... Read more
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Beyoncé as the New Voice of Millennial Feminism

  Beyoncé’s performance of her song, “Flawless”, at the Video Music Awards ceremony was the culmination of her efforts to celebrate and endorse the Millennial generation’s concept of feminism. Quoting the Nigerian writer, Chimamanda Ngozi Adichie, Beyoncé proclaimed, “We should all be feminists,” defining a feminist as a “person who believes in the social, political and economic equality of the sexes.” MTV proclaimed her performance to be “Fearless, Feminist, Flawless, Family Time”, a combination only a Millennial could deliver.The acclaim that Beyoncé received from Boomer women, who had begun to... Read more
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Let's Make Kalamazoo's Promise America's Promise

In 2005, in order to boost their city’s economy, a small group of donors in the city Glenn Miller made famous created the Kalamazoo Promise. It  offered any graduate of the city’s public schools a four-year scholarship covering all tuition and mandatory fees at any of Michigan’s public colleges or universities, provided those students maintained a 2.0 grade average in college and made regular progress toward a degree.The offer had an immediate and noticeable effect on public school enrollments and home construction within the city as families moved back in to take... Read more
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The Time Has Come to Make College Tuition Free

It’s time college tuition was free in this country. Our economic future demands it as well as our commitment to giving all our citizens equal access to higher education, which is the key to opportunity in 21st century America. Free tuition also will dramatically lighten the burden of college debt that trails so many graduates far into their lives.Redeeming America’s Promise (RAP) is a new movement of older Americans allied with members of the Millennial Generation to convince Congress and our fellow citizens to expand our current commitment to free primary and secondary education to higher education. The founders of... Read more
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Millennials Destined to Disrupt Wall Street

By 2020, Millennials will comprise more than one of three adult Americans. It is estimated that by 2025 they will make up as much as 75 percent of the workforce. Given their numbers, they will dominate the nation’s workplaces and permeate its corporate culture. Understanding the generation’s values offers a window into the future of the financial industry and much of corporate America.In the Millennial era, most Americans will demonstrate a greater desire to advance the welfare of the group and be less concerned with individual success. They will be less worried about being guided in... Read more
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Millennial Myths: Why Beltway Insiders Can't Let Go of the Fantasy of a Generation Up For Grabs - Guest Post by Ryan Casey

Practically since the day after Barack Obama won the Presidential election in 2008—largely on the strength of Millennial voters—Beltway pundits have claimed that those same Millennials have become disillusioned with Obama and the Democratic Party, and will therefore forever be up for grabs in American elections.In the run-up to the 2012 election, a flurry of news items and analysis seized on poll results like this one from the Harvard Institute of Politics and this one from Pew to signal a collapse of support for the president among Millennials,... Read more
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GenX: Misunderstood and Underestimated - Guest Post by Mike Brooks

The 2008 financial crisis had--and continues to have--varying impacts on the generations.   Baby Boomers, many approaching or reaching retirement age, simply have their eye on getting over the finish line. Millennials, just starting off financially and with little to no assets or liabilities, have seen their financial lives stall before even getting started.  GenX however has the most difficult road of all.In the midst of their high earning years, while dealing with mortgages and young families, it seems that the rules of the game changed mid-stream. Their 401k’s are no longer... Read more
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Coordinating Innovation and Cultivating Creativity Are Keys to Success for Leading Millennials

Finding the right mix between encouraging learning and growth within an organization while still providing enough direction to keep the entity on course remains the biggest leadership challenge facing anyone seeking to harness the energy and enthusiasm of America’s youngest, largest and most diverse generation of workers. Although strategic direction will still come from the leaders of organizations in the future, new work processes and behaviors need to embrace the bottom-up approach to solving problems that Millennials, born between 1982 and 2003, favor.Part of the answer to this challenge is... Read more
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Miracle on 24th Street

Confrontation and conflict are the favorite dispute resolution tools of Baby Boomers, who were born in the aftermath of WWII and grew up in the rebellious ‘60s. In stark contrast, members of the Millennial generation, born 1982-2003, bring a spirit of collaboration and consensus to solving any problem they encounter. A great example of what a difference this generational distinction can make is the cooperative spirit the parents at the LA Unified School District’s 24th Street school, most of whom are Millennials in their twenties or early thirties, used... Read more
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Equality of the Sexes Is Most Distinctive Attitude of Millennials

The Millennial generation’s (born 1982-2003) attitude that will have most impact on the daily lives of Americans is the distinctive and historically unprecedented belief that there are no inherently male or female roles in society. This belief stems directly from Millennials’ experience growing up in families in which the mother and father took on roughly equal responsibilities for raising their offspring. As men and women enter the workforce on an equal footing this generation’s belief in gender neutrality will force major changes in our laws governing the work place and... Read more
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