Meet the Plurals, Real Digital Natives

Originally published in HypervocalGENERATIONSThe latest from the men who wrote the book (literally!) on the developing impact of the next generation and the ones to come …Even though both Generation Xers and Millennials are often portrayed as “digital natives” because of their access to the earliest versions of digital technology when they were growing up, the real digital natives are actually members of America’s youngest generation: PLURALS.So named by the communications research and consulting firm, Frank N. Magid Associates, because of... Read more
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A New Generation Debuts: Welcome the "Plurals"

Originally published in BeInkandescentIn the middle of the 1950s, a seemingly spontaneous revolt against the prevailing conformist values of the country erupted among its youngest generation. The actor, James Dean, and his aptly named movie, “Rebel without a Cause,” perfectly captured the nature of this youthful uprising.His untimely death, in a 1955 high-speed auto accident at the age of 24, made him an everlasting iconic symbol of youthful angst in his own and every other era since.That same year, the... Read more
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Safe at Home

Originally publishedat NewGeography.comEach emerging American generation of adolescents and young adults tends to have a distinctive relationship with its parents. For the Baby Boomers of the 1960s and 1970s, that relationship was often conflicted, even adversarial. For Generation X in the 1980s and 1990s it was frequently distant and disrespectful. By contrast, the interactions with their parents of most of today’s Millennial Generation (born 1982-2003) are close, loving, and friendly. That’s a very good thing because, to a far greater extent than... Read more
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Charlie Cook’s Game of Three Card Monte

In his most recent “Cook Report,” one of Washington’s most respected prognosticators, tries to pull off a sleight of hand worthy of a con man on a NY street corner trying to get his mark to play a game of  Three Card Monte.First, Cook shows his readers the target card by correctly pointing out how important the Millennial Generation’s vote will be to President Barack Obama this year.  In November 2008, voters between the ages of 18 and 26 comprised about 17% of the electorate... Read more
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Why Generation X Is Sparking a Renaissance of Entrepreneurship

Originally publishedin BeInkandescentMartha Beck, as with many of her Boomer Generation peers, finds the principles to guide her life though a deep exploration of her inner self.Boomers, like other “idealist” generations before them, believe life should be about a search for truth that their inner consciousness reveals.The generations that come along after this “idealist” type, such as Generation X, and the Lost generation of F. Scott Fitzgerald in the 1920s, react against the previous generation’s efforts to change society... Read more
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Why is Facebook becoming increasingly unfriendly?

Based on the continuing rise in the popularity of Facebook, which adds another 100 million users about every six months, and the overall increase in the percentage of those users who have unfriended someone,  more than a half a billion people experienced the sting of rejection on the site in 2011, compared to approximately 158 million in 2009. Some of this increase may simply be a reflection of the larger universe now involved in managing their friendships. The odds of wanting to hold onto all of your friends, after all,... Read more
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Can Kony 2012 Change the World? The Answer Depends on Which Generation You Ask

Originally published  in Good NewsMarch 26, 2012 Most members of the Millennial generation (those born between 1982 and 2003) believe viral videos can make a measurable difference in the world. And despite its creator's recent tribulations, the most viral video in Internet history, Kony 2012, is giving them a chance to prove they're right.Within five days of its release, the video—created by the California-based nonprofit Invisible Children about Lord's Resistance Army head and indicted war criminal Joseph Kony—had been seen by 80 million... Read more
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Will the Supreme Court Treat ObamaCare Dreadfully or Give US a New Deal?

On Monday, the Supreme Court will begin an unusual three-day session, hearing oral arguments on a case of clear political, philosophical, and constitutional significance—the 2010 Affordable Care Act (“ObamaCare”).  Every 80 years the Court has decisively entered a sharply divided political process to provide its own answer to the fundamental question of American politics: what is the scope and purpose of government?  Each time in the past, it has attempted to reinforce the generational and party alignments of a previous era in the face of challenges from the... Read more
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Will Millennials Vote for Barack Obama Again in November 2012?

Millennials (born 1982-2003) were crucial to Barack Obama’s 2008 election. Other than the state of the economy, the most pivotal factor in determining the outcome of the 2012 general election is likely to be whether or not America’s youngest voters repeat their 2008 electoral performance in 2012.In November 2008, Millennials comprised about 17% of the electorate and voted overwhelmingly for Barack Obama over John McCain (66% to 32%). With older generations dividing their votes almost evenly between the two candidates, Millennials accounted for about 80% of Obama’s national popular vote... Read more
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USC Road To The White House: Politics, Media and The Presidential Primaries

Morley Winograd (one half of Mike & Morley) moderated a March 7, 2012 panel for the USC Annenberg Center for Communication and Policy's "Road To The White House Series". He was joined by Los Angeles Bureau Chief and former Chief National Political Correspondent for the New York Times Adam Nagourney; senior fellow at CCLP and veteran political reporter Cinny Kennard, the former West Coast Chief for NPR and an award-winning CBS News correspondent and bureau chief; and finally by Tom Dotan, editor-at-large for Neon Tommy. More information, including a video of the panel discussion, resides here Read more
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