Millennial Generation Challenges Religion in America

While most religions believe their doctrines and practices to be eternal verities, all denominations, like other institutions, must continually enlist and renew the commitment of each new generation if they are to survive and carry on their work. At perhaps no other time in the nation’s history has this task been more challenging for America’s religious faiths than it is now.It is not that the country’s newest generation of young adults, the Millennial Generation, rejects the spiritual values that deeply permeate the nation’s culture.Americans, to a greater extent than those who live in other Western countries, believe in God (in... Read more
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Variety’s perspective on the use of celebrities to help generate excitement about the 2012 campaign.

Obama Comes to LA looking for Fountain of Youth Support Read more
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great summary of our book, Millennial Momentum, even if the description of our ages is a little bit generous

Millennial Momentum: What's in Store? | SparkAction Read more
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Fixing Congress

Since the Republic was conceived, communication technologies have rapidly evolved to reduce the time and distance that separate Congress from the public. But as the most recent poll results show, at least in this case, familiarity breeds contempt. Too many of Congress’s procedures and practices have remained trapped in a time warp. To reverse the slide in its credibility, Congress needs to create a new connection between citizens and their representatives. It should start that process by adopting some of the millennial generation’s (born 1982-2003) favorite technologies, especially social media, to build a more transparent, open and participatory legislative process.... Read more
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Love and Marriage: Millennials and the American Family

What will American families be like in the Millennial era?  Millennials (young Americans born from 1982-2003) are now beginning to marry and form their own families—or at least thinking about it. What will American families be like in the Millennial era? If history and generational theory provide any guide, Millennial families will be very different from the Baby Boomer and Generation X-parented families of the past four or five decades. Social scientists define a generation as the aggregate of all people born over about a twenty-year period in a demographic group.  Together those who comprise a generation share a common location... Read more
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Now is the Time for All Good Millennials to Come to the Aid of Their Country

The 2012 election will present the United States with a stark choice between two radically different visions of the country’s future. Which of these competing visions becomes the nation’s future is likely to be determined by the strength and effectiveness of the Millennial Generation’s participation in next year’s election. Whatever is said at this week’s debate, the Republican Party is sure to nominate a candidate committed to the vision of its Tea Party base, with even Mitt Romney now tacking in that direction. The mantra of smaller government, lower taxes and an unwillingness to engage in collective effort... Read more
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our latest blog. This one on how generational change will impact TV and Music business.

Millennial Driven Entertainment Read more
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Millennials Have the Antidote for the Country's Fear, Uncertainty and Doubt

America is about to enter a presidential campaign that promises to be filled with divisive rhetoric and sharp differences over which direction the nominees want to take the country. This will be the fourth time in American history that the country has been sharply divided over the question of what the size and scope of government should be. Each time the issue was propelled by vast differences in beliefs between generations that caused the country to experience long periods of Fear, Uncertainty and Doubt (FUD), before ultimately resolving the issue in accord with the... Read more
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How to End Fear Uncertainty and Doubt

President Barack Obama has told his supporters that the 2012 presidential election will be about two contrasting visions of the nation’s future. In his vision, “everyone pays their fair share,” so that there is “shared sacrifice and shared opportunities” and the government plays a big part in helping the private sector prosper. By contrast, the newest Republican candidate, Texas Gov. Rick Perry, pledged to those listening to his announcement speech to free the nation from “the grips of central planners who would control our healthcare, who would spend our treasure, who downgrade our future and micromanage our lives”... Read more
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Millennials' Democratic Ties: Bent but Far from Broken

The recent release of survey data by the Pew Research Center indicating that the party identification of Millennials had narrowed from 60% Democratic vs. 32% Republican in 2008 to 52% Democratic vs. 39% Republican in 2011 produced a flurry of articles by political observers. USA Today maintained that “in 2012, youth voters may prove elusive for Obama.” Michael Barone posting in the conservative Washington Examinerunder a misleading headline that “Under Obama, Millennials move into the GOP column,” could barely contain his excitement at the news that a majority of white Millennials identify as Republicans (52% vs. 41% Democratic). A... Read more
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