"The millennial generation is coming of age in a digital world, raised on technology and rapid social change, and they are twentysomethings with an attitude unlike any other generation before them. NBC’s Ayman Mohyeldin reports." 

" Millennials, born between 1982 and 2003, are in favor of an activist government that delivers more, rather than fewer services, by a 53 percent to 39 percent margin, the exact opposite of older generations."
 

"Scholars Michael D. Hais and Morley Winograd, the co-authors of two books on the millennial generation, say that the vulnerability that many young people experienced on 9/11 has largely informed their political beliefs as young adults."
 

"This is still a young generation. It may take time for it to get moving, but it is also a very well-educated generation compared to others, and once the economy turns around, their education may allow them to catch up faster," [Hais] says. 'It does not necessarily mean they're doomed for all of their lives.' ”
 

"Generational chroniclers Morley Winograd and Mike Hais, in their book Millennial Momentum: How a New Generation is Remaking America, suggest that the younger generation is as family-oriented as their elders, albeit with a greater emphasis on shared responsibilities and more flexible gender roles.”
 

"Millennials are growing up at a tough time. They were sheltered in many ways, with a lot of high expectations for what they should achieve. Individual failure is difficult to accept when confronted with a sense you're an important person and expected to achieve. Even though, in most instances, it's not their fault — the economy collapsed just as many of them were getting out of college and coming of age — that does lead to a greater sense of stress," [Hais] says. .”
 

"They will be the conformist generation, with an optimistic group attitude that's tempered by the social and economic events of their youth," says Hais. "I was of the 'duck and cover' crowd in the '50s, and in a sense every generation finds their bogeymen, finds the fears they need to react to. There's no saying which generation had it worse, because for each, those particular fears are very real.”
 

"Like most of the public, Millennials believe that politicians should not interfere with women's health care. And in turn, Millennials have joined efforts to defeat Mississippi's "personhood" amendment, to protect funding for women's health services and to reject anti-choice candidates in the 2012 election.”
 

"There are lots of public opinion surveys out about what the overall opinion of the public is, but they don't make it personal or specific to the individual legislatures and districts,” Winograd said. “Potentially the opportunity here with Twitter is to have people tell their representatives how decision will represent them personally.” ”
 

"...according to Winograd and Hais, the willingness and speed with which this generation will use technology to impact the world would have been unimaginable even five years ago.”
 

"'When you have a younger generation with a different set of ideas, and a changing demographic in the country, there’s going to be a tipping point; and during that tipping point, the two sides are roughly at parity,” says Morley Winograd,...coauthor with Michael Hais of two books on the millennial generation. 'But at some point, that parity goes away and the direction becomes very clear.… We think this coalition is not only ascendant but will be dominant.'”
 

"'...while their optimism in the rock star Obama may have diminished when he got to the business of governance, millennials feel like we’re still headed in the right direction,' Mr. Hais says."
 

"Morley Winograd, coauthor of two books on the millennial generation, says that the new math of the Democratic electoral coalition will compel party leaders to shift spending from senior-oriented entitlements to programs, like pre-K education and student-loan relief, that benefit younger (and heavily minority) generations."
 

"Why did this happen? Generational theorists Mike Hais and Morley Winograd attribute this to several factors. One is the intrinsic optimism of millennials, even in the face of very difficult economic challenges. This blunted Romney’s main argument. Other issues such as gay marriage, favored by most millennials, as well as a more tolerant attitude toward immigration drove them away from the GOP and towards the President."
 

"Winograd...maintains... a young generation of "civic-minded" voters who favor "collective solutions" to our problems is supplanting baby boomers as the country's core constituency."
 

"This year, 61 percent of Millennials are of voting age, meaning that 58 million of them will be eligible to vote, nearly 20 million more than in 2008. If only half the eligible Millennials vote in 2012, 29 million of them, and as they are predicted to vote two to one for Obama again, the president will have a national margin of 10 million votes (3 million more votes than 2008)."
 

"'The next key component is the giant 'millennial generation,'...Nearly 60 million millennials will be eligible to vote this year, up from 40 million just four years ago, according to Morley Winograd and Mike Hais,... authors of two books on the generation. Obama carried two-thirds of voters under 30 in 2008, and although polls show fissures in that support, he is still running much better with younger than with older voters."
 

"Morley Winograd, author (along with Mike Hais) of the best selling book Millennial Makeover was the first to describe this generation and what it would mean for politics. As he told me last night, 'In 2012, 19 million more members of the millennial generation became eligible to vote and made up all of the 18-29 year olds surveyed in exit polls.'"
 

"Morley Winograd is co-author of two books on the Millennial generation. He says by about age 25, people’s world views tend to solidify and it’s hard to change their minds. Despite their fickle reputation, he says Millennials are fiercely loyal to brands they trust. He says the only hope for the Republican party is to rebrand itself.  "
 

"Ryan is part of a 'reactive' GenX demographic that 'fell in love with the Reagan presidency and (have) been trying to whittle down government ever since.' Millennials, by contrast, are a 'civic' generation who believe government can solve problems, Winograd said in explaining why he thinks Ryan will have little appeal."
 

"Eighty-five percent of both Millennials and Boomers say it is important that their work make a positive impact on the world, as compared with only 75 percent of Gen Xers,” Winograd and Hais maintain, “A 2010 Cone Cause Evolution Study ... found that the vast majority of Millennials (85 percent) were willing to switch brands—product price and quality being equal—if the second brand was linked to a good cause  "
 

"Morley Winograd said the study confirms the importance of social connections in working to increase voter turnout. “Contacting voters blindly doesn’t do much at all because there is no social component. What is fascinating here is that social media could be used to make that social connection.” "
 

Twitter Nation

"Michelle Obama’s speech generated almost twice as many tweets per minute (28,003) as it was being delivered than Romney’s acceptance speech (14,289). President Clinton came close to the First Lady, with more than 22,087 tweets per minute at the peak of conversational activity.” And on the final night of the Democratic convention, President Obama’s tweet-per-minute rate doubled that achieved by the First Lady."
 

"No doubt the prospects for homeownership will be tough in the years ahead. But it’s delusional to believe Millennials don’t desire the same things as previous generations, note generational chroniclers Morley Winograd and Mike Hais."
 

Guests:
David Leonhardt,Washington bureau chief, The New York Times.
Karlyn Bowman, resident fellow at the American Enterprise Institute
Morley Winograd, senior fellow,USC Annenberg Center on Communication Leadership & Policy