The Encyclopedia of Millennials:

Millennial Momentum: How a New Generation is
Remaking America

Rutgers University Press, 2011

Mike & Morley’s second book discusses the effect of Millennials on the future of American life.

Millennial Makeover: MySpace, YouTube and the Future of American Politics

Millennial Makeover examines  Millennials’ unique attitudes, behavior and use of technology to remake American politics.

Named by the New York Times’ toughest critic as one of her ten favorite books of 2008.


Headwaters of The
Arab Spring

explores why generational and technological forces have come together at this moment in history to challenge the leaders of the
Middle East.

Order from Amaz

What Readers Are Saying

"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. Leaders of both parties—and forward-looking businesses—need to study this book for a unique look into America's evolving future."
— Joel Kotkin, author of The Next Hundred Million: America in 2050  

"The authors offer a wonderfully persuasive picture of America's future-by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future."
— Neil Howe, co-author of Generations and The Fourth Turning  

"Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good."
— Warren Bennis, leadership pioneer and author of over 20 books

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The Latest Book
About Millennials
From Mike & Morley:

Millennial Majority: How A
New Coalition Is Remaking
American Politics

 A look at how the new coalition of Millennials, minorities and women will shape American politics, government and public policy for the next forty years.

"The most racially diverse and ideologically tolerant population the U.S. has ever known, Millennials are also the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change."

—Publisher's Weekly